Sexy IPOs Versus SaaS-y IPOs

by Doug Pepper who is a General Partner at InterWest Partners where he invests in SaaS, mobile, consumer internet and digital media companies. He blogs at dougpepper.blogspot.com. 

 IPOs are hot again. Naturally, the press is focused on high-profile offerings like Facebook’s. But, I think there is a more important group of companies going public: Smaller, less sexy Software-as-a-Service (SaaS) startups. Think of it as the Sexy IPOs versus the SaaS-y IPOs. They aren’t household names, but the most recent SaaS IPOs (Cornerstone, Jive, Brightcove and Bazaarvoice) are doing better in the public markets, on average, than the Sexy IPOs of LinkedIn, Groupon and Zynga. But it isn’t just their performance that matters — the recent IPOs of those cloud-based software companies (plus earlier ones from Successfactors, Netsuite, and Concur) are harbingers of several important trends:
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The good news for the VC industry is that we have significant inventory of companies that fit this profile ($50-100M revenue and rapid growth). For example, companies like Demandware, Box.net, Workday, Yammer, Badgeville, GetSatisfaction and Marketo should all reach critical mass in the next 12-24 months. And, there are many others.